AMAP Data Available Now On The Trade Desk
Unlock performance with turnkey audience activation that saves time, reduces costs, and drives measurable ROI improvements.
Quick Activation Path:
The Trade Desk → Data Marketplace → Browse Providers → "AMAP"
AMAP audience data on The Trade Desk is a turnkey data marketplace listing that gives buyers direct access to privacy-safe, census block group audience segments inside their existing Trade Desk seat. It spans 11+ data categories — from interests and behaviors to demographics and purchase intent — and activates across CTV, OLV, display, audio, and native without cookies, device IDs, or new technical implementation.
Comprehensive Audience Segments
Access rich, comprehensive data signals across 11+ data categories for precision audience targeting inside The Trade Desk
Interests/Social Interest
Hobbies, passions, and cultural touchpoints
B2B/Work
Business targeting, professions, and workplace context
Behaviors
Consumer actions, habits, and patterns
Demographics
Age, gender, education, etc.
Household
Family size, housing type, household composition
US Political
Political affiliation and leanings (U.S. only)
Health
Wellness, medical conditions, health-related focus
Life Events/Family
Major milestones (marriage, baby, moving, etc.)
In Market/Purchase Intent
Signals of near-term buying behavior
Population
Broader census or population-based segments
Income
Household or individual income brackets
Why more data categories matter: Each additional signal increases targeting precision by 15-20%, reducing wasted ad spend and improving campaign performance across all channels.
Drive Performance Across All Channels
Universal Compatibility
Works seamlessly across CTV, OLV, display, audio, and native advertising within The Trade Desk ecosystem.
Increase bidstream reach with access to more eligible impressions and expanded supply paths for maximum scale.
Outcome-Tuned Results
Lift ROAS and lower CPA with precision-engineered cohorts designed for your specific performance goals.
Our clients typically see 25-40% improvement in conversion rates within the first 30 days of activation.
Rapid Testing & Custom Solutions
Test & Learn Framework
Execute rapid experimentation cycles with clear, actionable readouts that inform strategy optimization
Custom Segments
Get brand, category, or regional audience segments delivered in just 2 business days
Free Optimization
Continuous cohort-based re-tuning with automated audience updates — zero additional work required
Privacy-Safe Performance
Deliver results while maintaining complete privacy compliance
Aggregated Signals Only
All audience insights are derived from aggregated data patterns, ensuring complete privacy compliance with GDPR, CCPA, and emerging regulations.
No PII
Zero personally identifiable information is collected, processed, or stored — protecting user privacy while delivering measurable results.
Save Time & Money
Turnkey Activation
Deploy instantly in your existing DSP seat — no new tags, SDKs, or technical implementation required
Flexible CPMs
Optimize your media spend with adaptive pricing that ensures more budget reaches actual media inventory
Save Time & Money
Reduce overhead and speed time-to-value with automated activation and continuous optimization
The average advertiser saves 12-15 hours per week on audience management and sees 30% reduction in overall campaign costs within 90 days of AMAP activation.
Ready to Optimize Your Trade Desk Campaigns?
Experience the power of AMAP activation today. Schedule a call with our team to get started.
Schedule a Call with Goldfish AdsCommon questions
How do I activate AMAP audience data on The Trade Desk?
Inside The Trade Desk, buyers browse to the Data Marketplace, search for "AMAP," and add the desired data categories directly to a campaign. No tags, SDKs, or additional technical setup are required — it deploys instantly in an existing DSP seat.
Which channels can AMAP audience segments be used on within The Trade Desk?
AMAP audience segments work across CTV, OLV, display, audio, and native line items inside The Trade Desk, giving buyers a single audience definition to apply across their full channel mix.
Is AMAP audience data on The Trade Desk cookieless and privacy-safe?
Yes. AMAP's segments are built entirely from aggregated, census block group data signals with no PII, cookies, or device IDs collected or processed. This keeps activation compliant with GDPR, CCPA, and emerging privacy regulations.
Can I get a custom audience segment built for The Trade Desk?
Yes. AMAP offers custom brand, category, or regional audience segments delivered in as little as two business days, along with continuous cohort-based re-tuning so segments stay current without additional manual work.