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AMAP Data Available Now On The Trade Desk
Unlock performance with turnkey audience activation that saves time, reduces costs, and drives measurable ROI improvements.
Activate Now:
The Trade Desk → Data Marketplace → Browse Providers → "AMAP"
Audience Segments Inside The Trade Desk
Access rich, diverse data signals across 11+ data categories for precise audience targeting including.
Interests/Social Interest
Hobbies, passions, and cultural touchpoints.
B2B/Work
Business targeting, professions, and workplace context.
Behaviors
Consumer actions, habits, and patterns.
Demographics
Age, gender, education, etc.
Household
Family size, housing type, household composition.
US Political
Political affiliation and leanings (U.S. only).
Health
Wellness, medical conditions, health-related focus.
Life Events/Family
Major milestones (marriage, baby, moving, etc.).
In Market/Purchase Intent
Signals of near-term buying behavior.
Population
Broader census or population-based segments.
Income
Household or individual income brackets.
Drive Performance Across All Channels
Universal Compatibility
Works seamlessly across CTV, OLV, display, audio, and native advertising within The Trade Desk ecosystem.
Increase bidstream reach with access to more eligible impressions and diverse supply paths for maximum scale.
Outcome-Tuned Results
Lift ROAS and lower CPA with precision-engineered cohorts designed for your specific performance goals.
Rapid Testing & Custom Solutions
01
Test & Learn Framework
Execute rapid experimentation cycles with clear, actionable readouts that inform strategy optimization.
02
Custom Segments
Get brand, category, or regional audience segments delivered in just 2 business days.
03
Free Optimization
Continuous cohort-based re-tuning with automated audience updates — zero additional work required.
Privacy-Safe Performance
Aggregated Signals Only
All audience insights are derived from aggregated data patterns, ensuring complete privacy compliance.
No PII
Zero personally identifiable information is collected, processed, or stored — protecting user privacy while delivering results.
Ready to optimize your Trade Desk campaigns? Experience the power of AMAP activation today.
Save Time & Money
Turnkey Activation
Deploy instantly in your existing DSP seat — no new tags, SDKs, or technical implementation required.
Flexible CPMs
Optimize your media spend with adaptive pricing that ensures more budget reaches actual media inventory.