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Goldfish Ads' AMAP (Audience Mapping, Accuracy, Privacy) datasets never touch any PII and do not use device IDs or cookies. They operate seamlessly across ALL DSPs, including display media, CTV, social media, mobile, OOH, and audio.
Simple, Safe, & Scalable: Operating Without PII.
One of the key features of this technology is its ability to operate without encroaching upon sensitive personally identifiable information (PII). This ensures that individual privacy is protected at all times, even during complex data analysis processes.
No Individual Data
The technology never uses or stores individual user data.
Group Focus
Analysis is performed on group and cohort levels, not individuals.
Insightful Analysis
Despite not using PII, the technology still provides valuable insights.
Eradicating the Need for Cookies
One of the key features of this technology is the complete eradication of the need for cookies. This not only enhances privacy but also aligns with the growing trend of cookie-less browsing and stricter regulations around cookie usage.
No Cookies
The technology operates without the need for traditional browser cookies.
Enhanced Privacy
Eliminating cookies significantly boosts user privacy protection.
Regulatory Alignment
This approach aligns with evolving regulations around cookie usage.
Data Sources
Goldfish Proprietary Data Sources
  • Search listening
  • Social listening
3rd Party Household/demographic
  • Data providers
  • Government Data
  • Census
  • CDC
  • NHS
  • Many More…
1st Party
  • CRMs
  • Data Warehouses(S3, Bigquery, Snowflake)
  • Custom Identity Graphs
Universal Reach: All Major DSPs
Hotspot Algorithm
The technology employs a sophisticated hotspot algorithm to determine optimal cohorts for each micro area. This algorithm takes into account spatial proximity, enabling the accurate identification of "High-High" areas crucial for audience targeting.
Spatial Proximity Analysis
The hotspot algorithm's effectiveness lies in its ability to analyze spatial proximity. This advanced spatial analysis cannot be calculated accurately without the use of this specialized algorithm, setting this technology apart from conventional methods.
1
Data Input
Geographical and temporal data is fed into the system.
2
Spatial Analysis
The hotspot algorithm analyzes spatial proximity.
3
Cohort Identification
Optimal cohorts are identified based on the analysis.
4
Targeting Optimization
"High-High" areas are pinpointed for effective audience targeting.
Global Coverage
Social Listening
Learn More

Proprietary Sources

Social Listening Insights Uncover social interests based on peoples behavior on social media. These cover a wide range of industries and interests. From B2B to Entertainment, Food & Drink to Sports & Outdoors, we have you covered. Top Level Categories Entertainment Food and Drink Technology Mobile Device User Travel Life Events Digital Activities Digital Activities Sports Arts and Music Vehicles Consumer Classification Work Online Pets Outdoor Recreation Shopping Beauty Fitness and Wellness Expats Politics and Social Issues Clothing Education Fashion Accessories Design Personal Finance Banking Relationship

Search Listening

Proprietary Sources

Search Listening: Keyword-Driven Insights Create custom audiences driven by search intent. Reach people actively searching for specific keywords. Top Level Categories Life Event, Purchase Intent, and Custom Keyword Segments Keyword Analysis Identify and analyze industry-specific, user-centric keywords capturing various stages of buyer journeys. Hotspot Detection Utilize Google APIs to pinpoint geographic areas with high search volumes for target keywords. Audience Segmentation Create custom audience segments based on search patterns and user intent signals. Campaign Optimization Refine targeting strategies using search-driven insights for improved marketing performance.