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Problem: Up to 50% of inventory can’t be matched to cookies or PII, leaving huge audiences untargetable and campaigns limited.
Solution: Our ID-Less technology unlocks this inventory—opening up 30-50% more reach with smarter targeting at scale. It gives you flexibility to apply custom algorithms, curate premium PMPs, and drive better media results.
Why it matters: More inventory, better targeting, and improved campaign performance—all while respecting privacy.
Goldfish Ads AMAP has reengineered audience targeting from the ground up. We never match to cookies, device IDs. Instead, we use a proprietary cohort-based model that maps real-world behaviors to precise geographic zones—like postal codes, point-radius areas, and neighborhoods.
By ingesting vast, high-value data streams—including Census data, Google, Meta, and first-party sources—we identify where your audience truly is. Our Hotspot Algorithm detects high-density, high-relevance areas in the real world, unlocking targeting accuracy at scale.
Why It’s Different (and Why You Should Test It)
No cookies. No device IDs. Ever.
Privacy-safe targeting at scale, built for today’s regulations
Access premium datasets that were previously off-limits
Reach people based on real-world context, not digital breadcrumbs
Activate This Now — Directly in Your DSP or SSP
Whether it’s CTV, display, audio, mobile or social. AMAP audiences are ready for targeting and measurable performance.
You can launch AMAP audiences today in:
The Trade Desk. DV360 (Google Display & YouTube), YouTube .Any DSP or SSP you already use.
Combat Signal Loss - Simple, Safe, & Scalable Audiences.
One of the key features of this technology is its ability to operate without encroaching upon sensitive personally identifiable information (PII). This ensures that individual privacy is protected at all times, even during complex data analysis processes.
No Individual Data
The technology never uses or stores individual user data.
Group Focus
Analysis is performed on group and cohort levels, not individuals.
Insightful Analysis
Despite not using PII, the technology still provides valuable insights.
Data Sources
Goldfish Proprietary Data Sources
  • Search listening
  • Social listening
3rd Party Household/demographic
  • Data providers
  • Government Data
  • Census
  • CDC
  • NHS
  • Many More…
1st Party
  • CRMs
  • Data Warehouses(S3, Bigquery, Snowflake)
  • Custom Identity Graphs
Universal Reach: All Major DSPs
Hotspot Algorithm
The technology employs a sophisticated hotspot algorithm to determine optimal cohorts for each micro area. This algorithm takes into account spatial proximity, enabling the accurate identification of "High-High" areas crucial for audience targeting.
Spatial Proximity Analysis
The hotspot algorithm's effectiveness lies in its ability to analyze spatial proximity. This advanced spatial analysis cannot be calculated accurately without the use of this specialized algorithm, setting this technology apart from conventional methods.
1
Data Input
Geographical and temporal data is fed into the system.
2
Spatial Analysis
The hotspot algorithm analyzes spatial proximity.
3
Cohort Identification
Optimal cohorts are identified based on the analysis.
4
Targeting Optimization
"High-High" areas are pinpointed for effective audience targeting.
Global Coverage
Social Listening
Uncover social interests based on peoples behavior on social media. These cover a wide range of industries and interests. From B2B to Entertainment, Food & Drink to Sports & Outdoors, we have you covered.
Search Listening
Keyword-Driven Insights
Create custom audiences driven by search intent. Reach people actively searching for specific keywords.
Top Level Categories
Life Event, Purchase Intent, and Custom Keyword Segments
1
Keyword Analysis
Identify and analyze industry-specific, user-centric keywords capturing various stages of buyer journeys.
2
Hotspot Detection
Utilize Google APIs to pinpoint geographic areas with high search volumes for target keywords.
3
Audience Segmentation
Create custom audience segments based on search patterns and user intent signals.
4
Campaign Optimization
Refine targeting strategies using search-driven insights for improved marketing performance.