AMAP is the audience data business of Goldfish Ads
Privacy-First Audience DataThat Actually Works
You know how every brand says they want to reach 'busy moms in the suburbs' or 'craft beer guys'? The old way was to track those people one by one — which is now illegal in half the world and broken in the other half. We built a system that finds those audiences by reading the data signature of places instead of people. Same precision. No surveillance. Works on every screen they look at. That's AMAP — the data product of Goldfish Ads.
How AMAP Data Works
From proprietary data sources to geo-centric audience activation
Data Aggregation
Geographic scoring & correlation
Audience Generation
Hotspot analysis & algorithms
Cohorts
Geo-centric targeting via postcodes, census blocks & lat-long radii
We never touch personal data. Ever.
All audience signals are aggregated at the geographic level. No emails, no device IDs, no cookies, no personal identifiers of any kind flow through our systems.
We Don't Touch Personal Data. Ever.
This isn't a disclaimer buried in a privacy policy. It's the foundation of our entire technology. AMAP Data was built from day one to deliver precision audience targeting without any personal information.
Zero PII. Period.
No names, emails, phone numbers, or personal identifiers ever enter our systems. We don't want them. We don't need them.
No Cookies or Device IDs
We never drop cookies, collect device fingerprints, or track individuals across the web. Our targeting is geographic—not personal.
No Individual Tracking
We don't follow people. We identify geographic areas where audience attributes over-index, then target those areas—not the humans within them.
Aggregated Signals Only
All data signals—social listening, search listening, census data—are aggregated at the geographic level before they ever reach our platform.
GDPR & CCPA Compliant
Our architecture is privacy-compliant by design, not by patch. We exceed regulatory requirements because our model simply doesn't require personal data.
Audit-Ready Architecture
There's nothing to hide because there's nothing to find. Our data pipeline can be audited end-to-end with zero exposure risk.
Every audience segment we build, every campaign we power, every impression we serve operates under the same unbreakable rule: no personal data flows through our systems. Not now. Not ever. That's not a limitation—it's our competitive advantage.
Why Media Buyers Choose AMAP Data
When cookies crumble and device IDs vanish, we deliver reach without ever touching personal data.
CTV Addressability
Our strongest channel. +85% addressability on CTV, where cookies and device IDs mostly fail and geography does not.
Privacy First
Fully compliant with GDPR, CCPA, and all privacy regulations. No cookies required.
Real-Time Intent
Capture search listening data and activate segments within minutes, not days.
Omnichannel Reach
One cohort runs on CTV, display, mobile, social and audio, plus online video, audio, DOOH, native and retail media.
Custom Segments
Build precise audience segments based on real intent signals and behavioral data.
Easy Integration
Seamless DSP integration. Works with your existing programmatic stack.
Cookieless audience data is audience targeting built from the data signature of places rather than people — census block group cohorts derived from public and licensed signals like search listening and social listening, with no cookies, device IDs, or personally identifiable information. CTV is where this works hardest, because CTV buying already runs on households and geography rather than IDs. The same cohort then activates omnichannel across display, mobile, social, online video, audio and DOOH through The Trade Desk and every major DSP.
AMAP does its best work on CTV
Connected TV is bought on households and geography, and that is exactly how AMAP cohorts are built. No mapping step, no match rate to apologise for. Once the cohort is live on CTV, the identical definition runs on display, mobile, social and every other channel you buy.
Geography is what CTV still has
CTV lost the cookie and most device IDs. It kept the household and the postcode. AMAP cohorts are built at census block group level, which is the same unit CTV inventory is bought against.
+85% CTV addressability
ID-based segments drop out on most CTV impressions. Cohort geography still resolves, so more of the buy stays targeted instead of falling back to run-of-network.
Household relevance, zero PII
You buy the blocks where your audience over-indexes. No cookies, no device IDs, no personal data at any point in the pipeline.
One audience, every channel
Build the cohort once and run it everywhere. CTV, display, mobile, social and streaming audio carry most budgets, and the same segment also runs on DOOH, online video, native and retail media through The Trade Desk and every major DSP. Nothing gets rebuilt per channel.
Our strongest channel. Cohort geo does the job the ID used to.
Same cohort, standard programmatic line items.
In-app and mobile web, bought on cohort geography.
Cohort geos pushed into social buying platforms.
Pre-roll and YouTube on the same definition.
Screens standing inside the cohort blocks.
Streaming audio and podcast by cohort geo.
Wherever the DSP reaches, the cohort follows.
Media works better when itisn't boxed in by IDs.
We run on inventory where most data sets can't. That's not just more reach — it rewires how media gets bought, planned, and measured.
Planning simplifies
Stop asking 'where can this run?' Start asking 'where should it show up?'
Measurement stabilizes
No more fluctuating match rates. Audiences stay intact from start to finish.
Costs normalize
Exit the auction frenzy. CPMs reflect value, not artificial scarcity.
Strategy becomes durable
Works today, tomorrow, and across whatever channel comes next.
Cookie-based strategies are fragile — they break when browsers change, platforms shift, or rules tighten.
Geography doesn't. It works today, tomorrow, and across whatever channel comes next.
When identity isn't the only signal in the equation,
media stops being something you manage — and starts being something you shape.
From scattered signals
to targetable cohorts.
Hotelling's Law states that competitors cluster toward the center of their market. We reverse-engineer this principle: find the clusters, find your audience.
Behavioral Gravity
People with shared interests naturally congregate. Coffee lovers cluster near the same cafes. Gym-goers converge on the same blocks. Concert crowds gather in predictable patterns.
Signal Aggregation
We ingest census data, commerce signals, search behavior, and location patterns. All anonymized. All aggregated. Zero individual tracking.
Cohort Formation
Machine learning identifies statistically significant clusters—groups of 100+ households that share behavioral DNA. These become targetable cohorts.
Instant Activation
Push cohorts directly to any DSP or SSP. Same-day activation across CTV, display, audio, social, and DOOH. No cookies. No device graphs. Just patterns.
Target behavior.
Not people.
Every cohort represents a statistically significant behavioral pattern—not a collection of individuals. This is how you reach 100% of your audience with 0% of the privacy risk.
Activate across:
The Data Challenge: Let's Get Technical
Modern marketers face an unprecedented signal loss crisis. Traditional identifier-based targeting is collapsing under privacy regulation pressure while match rates crater across the ecosystem.
Cookie Deprecation
Third-party cookies are dying. Match rates plummet. Retargeting pools shrink. Traditional targeting evaporates.
Privacy Regulations
GDPR, CCPA, CPRA—compliance complexity skyrockets while targeting capabilities crater. Legal risk multiplies.
Signal Loss Crisis
iOS tracking changes, browser restrictions, platform walled gardens—behavioral signals disappear daily.
Data Silos
Census, Google, Meta, commerce data exist in isolation. Unified targeting remains impossible with legacy tools.
"You're not tracking people—you're mapping patterns.
That's where the signals converge.
Our Technology: Where Algorithms Meet Privacy
Proprietary geospatial clustering algorithms aggregate anonymized behavioral signals into high-precision cohorts. No PII, no tracking, no compromises.
Cohort-Based Targeting
Map real-world behaviors to precise geographic zones—postal codes, point-radius areas, census blocks. Aggregation-based precision without individual tracking.
Aggregated behavioral clustering: No individual tracking. Each zone represents 100+ households with similar characteristics.
Hotspot Algorithm
Proprietary density analysis detects high-relevance clusters where multiple behavioral signals intersect. Pattern recognition at scale.
Multi-signal intersection: Algorithm detects zones where income + behavior + intent signals cluster at high density.
Geospatial Intelligence
Multi-dimensional spatial indexing with k-means clustering for optimal cohort definition. Real-world context, not digital breadcrumbs.
Differential Privacy
Mathematically guaranteed anonymization through noise injection and aggregation thresholds. GDPR/CCPA compliant by design.
How It Works: The Data Pipeline
Data Ingestion
Anonymized signals aggregated at geographic level
Pattern Recognition
ML algorithms identify behavioral correlations within zones
Cohort Assembly
Similar areas grouped by shared characteristics
Audience Activation
Cohorts translated to DSP/SSP-compatible segments
Performance Optimization
Continuous feedback loop refines models
Data Sources
Unified data ingestion pipelines aggregate signals from premium sources. Previously siloed datasets—census, commerce, platform signals—now accessible through a single API.
Census Bureau Data
Comprehensive demographic, economic, housing data. 650+ variables covering every census block in the United States.
Google Signals
Search patterns, content consumption, behavioral indicators. Real-time intent signals from the world's largest search engine.
Meta Insights
Platform behavioral data, interest mapping, audience overlap analysis. Aggregated engagement patterns across billions of users.
Commerce Patterns
Transaction density, retail patterns, consumer spending signals. Ground truth about purchasing behavior at scale.
Unified Access
All data sources harmonized, normalized, and delivered through a single privacy-safe interface. No complex integrations. No compliance headaches.
Reengineered audience targeting from the ground up with cutting-edge technology
Cohort-Based Targeting
Proprietary model that maps real-world behaviors to precise geographic zones—postal codes, point-radius areas, and census blocks.
Premium Data Integration
Access vast, high-value data streams including Census data, Google, Meta, and first-party sources for unparalleled insights.
Privacy-Safe Architecture
Built for today's regulations. No cookies, no device IDs, ever. Reach audiences based on real-world context, not digital breadcrumbs.
Hotspot Algorithm
Detects high-density, high-relevance areas in the real world, unlocking targeting accuracy at scale.
Why Choose AMAP Data
Combat Signal Loss
Navigate the post-cookie world with confidence using our privacy-first approach.
Access Premium Datasets
Leverage previously off-limits data sources for superior targeting accuracy.
Real-World Context
Target audiences based on actual behaviors and locations, not digital traces.
Universal Platform Support
Activate on The Trade Desk, DV360, Google Display, YouTube, and any DSP or SSP.
Regulation-Ready
Built from the ground up to comply with current and future privacy regulations.
Measurable Performance
Track real results across CTV, display, audio, mobile, and social campaigns.
Resources & Insights
Stay informed with the latest trends, case studies, and best practices in data solutions
How Fortune 500 Companies Achieved 3x ROAS
Learn how leading brands leveraged our cohort-based targeting for unprecedented campaign success.
Read MoreThe Future of Privacy-Safe Targeting
Join our expert panel discussing the evolution of audience targeting in a cookieless world.
Read MoreComplete Guide to Geographic Cohort Modeling
Deep dive into the technology and methodology behind our revolutionary targeting approach.
Read MoreStop Guessing.
Start Winning.
Join leading brands using AMAP to unlock 3× better ROAS with privacy-safe targeting on CTV, display, mobile, social and every other channel.
500+ brands already using AMAP audiences
Common questions
How does audience targeting work without cookies or device IDs?
AMAP Data builds cohorts at the census block group level from public and licensed data signals — including search listening and social listening — instead of tracking individuals. Because targeting happens at the geographic cohort level, there is no need for cookies, device IDs, or personal identifiers to reach relevant audiences. See the full post-cookie picture.
Which providers offer cookieless audience targeting for CTV?
AMAP Data activates cookieless audience segments for CTV, display, audio, and DOOH campaigns through The Trade Desk, DV360, Meta, and every major DSP. This lets buyers reach the same audience across channels without relying on cross-device identifiers.
How do I choose target geographies using audience segments?
AMAP's Geograph identifies the census block groups that over-index for a given audience definition, mapping where a desired cohort actually concentrates. Buyers can then plan and activate media against those specific geographies rather than broad, imprecise regions.
How does audience data flow through a programmatic campaign?
Signals are aggregated into census block group cohorts, packaged as audience segments, and delivered into a DSP seat such as The Trade Desk or DV360. From there, the segment is applied to CTV, display, or DOOH line items and activated like any other audience in the platform.