Transparency & Trust

    Where Our DataComes From

    Transparency builds trust. Goldfish Ads fuses proprietary, first-party, and open data into precise, privacy-safe geo audiences across 30+ countries.

    The data sources behind AMAP segments are proprietary search listening and social listening signals, first-party integrations, trusted third-party providers like Acxiom, and public government datasets such as the U.S. Census Bureau, CDC, and HUD. Every source is anonymized, normalized, and geocoded into privacy-safe census block group cohorts — with no cookies, device IDs, or personal data — before activation.

    Goldfish Proprietary & First-Party Data

    Built for precision and privacy

    Goldfish Proprietary Data Sources

    Exclusive behavioral, contextual, and geo-based datasets built and maintained by Goldfish Ads across 30+ countries, continuously refreshed and privacy-safe.

    Search Listening

    Anonymized keyword and query trend data indexed by location to understand real-time intent; sourced via open APIs and search analytics aggregators.

    Social Listening

    Location-enriched public posts and sentiment data from major platforms to detect trends and brand context in real time.

    1st Party Data

    Secure integrations with CRMs, CDPs, and data warehouses such as AWS S3, Google BigQuery, and Snowflake, as well as Custom Identity Graphs connecting anonymized IDs across media and measurement systems.

    Trusted 3rd-Party Data

    Enterprise-grade partnerships

    Household & Demographic Data Providers

    Trusted partners supplying anonymized household-level demographic and lifestyle data for ZIP and census-level enrichment.

    Acxiom

    Government Data

    Comprehensive official datasets across multiple agencies providing authoritative demographic, health, and economic data.

    U.S. Census Bureau

    Population, housing, and business data down to block and ZIP.

    CDC

    National and local health indicators.

    NHS Digital

    UK healthcare data by postcode.

    IRS

    Income and tax statistics by ZIP Code.

    HUD

    Housing cost indices and rent benchmarks.

    EPA

    Environmental facility and emissions data.

    Public & Open Datasets

    Comprehensive collection of verified, authoritative datasets used by Goldfish Ads for precise geo-aligned targeting.

    American Community Survey (ACS)

    Demographic, social, and economic estimates at ZIP Code Tabulation Area (ZCTA) level.

    ZIP Code Business Patterns (ZBP)

    Establishment and employment counts by industry per ZIP.

    ONS Postcode Directory (ONSPD)

    Official UK postcode-to-administrative boundary mapping.

    Australian Bureau of Statistics Postal Areas (POA)

    Australian postcode-level demographics and spatial boundaries.

    Privacy by Design

    Enterprise-grade security and compliance

    GDPR

    CCPA

    HIPAA

    SOC 2

    Data Quality Stack

    1

    Ingest

    Secure data collection from verified sources

    2

    Normalize

    Standardize formats and structures

    3

    Geocode

    Precise postal-level geo-alignment

    4

    Anonymize

    Privacy-safe cohort aggregation

    5

    Activate

    Ready for programmatic deployment

    Trust & Accuracy: Every dataset is anonymized, normalized, and cross-validated against official census or postal frameworks to maintain both accuracy and compliance. Our geo-cohorts ensure privacy-safe targeting without exposing individual-level data.

    Privacy-Safe Geo-Cohorts•Powered by Goldfish AMAP Data

    Ready to See Our Data in Action?

    Leverage enterprise-grade, privacy-safe data from trusted sources. Launch AMAP audiences powered by Goldfish Ads in your DSP today.

    Schedule a DemoContact Our Team

    Trusted by enterprise brands and agencies worldwide

    Common questions

    What data sources feed AMAP's audience segments?

    AMAP segments are built from proprietary search listening and social listening signals, first-party integrations with CRMs and data warehouses, trusted third-party providers such as Acxiom, and public government datasets from agencies like the U.S. Census Bureau, CDC, IRS, HUD, and EPA. These are combined into privacy-safe geo-cohorts rather than individual profiles.

    Is any of this data tied to individuals or cookies?

    No. Every dataset is anonymized, normalized, and cross-validated against official census or postal frameworks, then aggregated into privacy-safe geo-cohorts. AMAP does not use cookies, device IDs, or personally identifiable information to build or activate segments.

    How do I choose target geographies using these audience segments?

    Because sources like the U.S. Census Bureau, CDC, and HUD are geocoded down to block and ZIP level, teams can identify the geographies that over-index for a given segment and prioritize media there. This is the same geographic indexing that underpins the Geograph.

    How does audience data flow through a programmatic campaign?

    Once proprietary, third-party, and government data are ingested, normalized, geocoded, and anonymized into cohorts, they're ready for programmatic deployment. Segments activate across CTV, display, audio, and DOOH through The Trade Desk and every major DSP.

    More in Methodology