The Geograph
We've unlocked the power of data without invading privacy. No PII, no cookies.
We prioritize group and cohort targeting, propelling beyond the conventional reliance on individual data and personal information. Our Geograph, a relevance engine fueled by advanced data analysis, discerns the most optimal clusters of individuals who encapsulate your desired target audiences.
Census block group audience targeting is the practice of defining and reaching audiences by the small geographic areas where they concentrate, rather than by cookies or device IDs. The Geograph analyzes public and licensed data signals to identify which census block groups over-index for a target audience, letting buyers plan, activate, and report on media using geography and time instead of personal identifiers.
Delivering A Productized Geograph
A collection of workflows, automations, third-party integrations, and data harmonization that enable planning, activating, and reporting on audiences—all without using an email, cookie, or device ID.
Geograph-oriented Media Planning
Plan, activate, and report on media using geography and time with an intuitive visual interface.
Intuitive Visual Interface
Non-technical users can easily create and fine-tune cohorts with powerful visualization tools.
Cloud-Based Data Harmonization
Ingest vast amounts of data from any source including Bigquery, AWS, Snowflake, and more.
Advanced Analytics Portal
Access comprehensive media planning and reporting tools with real-time insights.
Seamless API Integration
Automatically configure outputs for Facebook, Google, TTD, Xandr, and major media platforms.
Custom Segments & Dashboards
Create custom audiences and push insights to Datorama, Data Studio, Tableau, or PowerBI.
No Cookies
Privacy-first approach
No PII
Complete compliance
Resimplify Data
Fast & flexible platform
The Geograph Approach
"Geography is the science of integration and a way of thinking — with the map itself as the foundation. The location creates the essential context."
How It Works
Geographic Boundaries
We match to geographic boundaries such as postcodes and sometimes include a time component.
Hotspot Algorithm
Determine optimal cohorts for each postcode based on spatial proximity.
High-High Areas
Enable accurate identification of crucial areas for audience targeting with advanced spatial algorithms.
Current Partners & Integrations
Connecting with industry-leading platforms and data sources
Ready to Get Started?
Experience the power of privacy-first, location-based audience targeting with The Geograph.
Common questions
How does audience targeting work in programmatic DOOH?
In programmatic DOOH, the Geograph identifies the census block groups where a target audience over-indexes, and campaigns are mapped to the screens and locations within those geographies. This keeps targeting rooted in geography and time rather than device-level tracking.
Which providers offer cookieless audience targeting for CTV?
AMAP's Geograph-derived cohorts are built without cookies, device IDs, or PII, and activate across CTV, display, audio, and DOOH through The Trade Desk and every major DSP integration listed above, including Xandr and MediaMath.
How do I choose target geographies using audience segments?
The Geograph's hotspot algorithm evaluates spatial proximity and data signals to surface "high-high" areas — the census block groups most concentrated with a desired audience. Buyers use this ranking to prioritize geographies rather than guessing at broad postcodes or regions.
How does audience data flow through a programmatic campaign?
Data is harmonized from sources like the American Community Survey, POI data, and search and social signals, then processed through the Geograph to produce cohort geographies. Those cohorts are pushed via API into DSPs and SSPs for activation, with results reportable through partner dashboards like Datorama or Tableau.