CTV targeting without cookies or device IDs
CTV lost the cookie and most device IDs. It kept the household and the postcode. AMAP builds audiences from census block groups, which is the unit CTV is already bought against — so the segment works on day one and keeps working as identifiers disappear. Read the full post-cookie picture.
CTV audience targeting without cookies or device IDs uses census block group cohorts built from public and licensed signals — including search listening and social listening — instead of individual identifiers. AMAP maps these privacy-safe geographic cohorts to households and activates them on connected TV inventory through The Trade Desk and every major DSP.
Why it holds up on CTV
CTV is bought the way AMAP is built
Connected TV trades on households and geography. AMAP cohorts are defined at census block group level, so the segment drops into a CTV line item without an identity match in between.
+85% CTV addressability
ID-based segments fall away on most CTV impressions. Cohort geography still resolves, so more of the buy stays targeted instead of dropping to run-of-network.
No cookies, no device IDs, no PII
Signals are aggregated to block groups before a segment exists. There is no personal record to match, leak or re-identify at any point in the pipeline.
One definition, every screen
The cohort you run on CTV is the same one you run on display, mobile, social, audio and DOOH. Nothing gets rebuilt per channel.
From signal to CTV line item
Signals
Census and American Community Survey data, public and licensed datasets, search listening and social listening — all resolved to geography.
Cohort
The Geograph scores every census block group on the data signature of your buyer and keeps the geographies that over-index.
Segment
The cohort is packaged as a standard audience segment, from the 500+ segment taxonomy or built custom for the brief.
Activation
Delivered into The Trade Desk, DV360, Amazon DSP and every major DSP as a segment or curated deal, ready to traffic against CTV inventory.
CTV first, then everywhere else
Build the cohort once and run it everywhere. The definition does not change when the channel does.
CTV
Strongest channel. Cohort geo does the job the ID used to.
Display
Same cohort, standard programmatic line items.
Mobile
In-app and mobile web on cohort geography.
Social
Cohort geos pushed into social buying platforms.
Online video
Pre-roll and YouTube on the same definition.
Audio
Streaming audio and podcast by cohort geo.
DOOH
Screens standing inside the cohort blocks.
Retail & native
Wherever the DSP reaches, the cohort follows.
Common questions
How does CTV targeting work without cookies or device IDs?
The audience is a set of census block groups rather than a set of users. CTV impressions carry geography, so the segment applies at the household level without any identifier being matched.
Which platforms can I activate in?
The Trade Desk, DV360, Amazon DSP, Xandr, StackAdapt and every major DSP and SSP. Segments are delivered as standard audiences or curated deals, so no custom integration work is needed.
Can I get a segment that does not exist in the taxonomy?
Yes. Beyond the 500+ standard segments, custom cohorts are built to a brief — name the buyer and the geography and the cohort is modelled from the same signal set.
Does the same audience work outside CTV?
The identical cohort definition runs on display, mobile, social, online video, audio, DOOH and retail media, so reach and frequency planning hold together across the plan.
Put a cohort on your next CTV buy
Tell us the buyer and the market. We come back with the block groups they over-index in, the matching segments, and how they land in your seat for CTV and the rest of the plan.
The Trade Desk · Every major DSP · Zero cookies, zero device IDs