Signal Loss Ended ID Targeting. Not Addressability.
AMAP Data builds cookieless CTV and programmatic segments from the data signature of places — census-block geographic intelligence instead of cookies, MAIDs, or any PII. Same reach. Zero tracking.
Why traders switch
Zero PII, by architecture
AMAP never touches an individual. Segments are built from place-level signals — census demographics, live search intent, foot traffic — aggregated at the census block group. Nothing to consent-manage, hash, or breach, because no personal identifier ever enters the pipeline.
+85% CTV addressability
CTV was always household-first; IDs were the workaround. Geographic cohorts map natively to households and screens, lifting CTV addressability up to 85% versus ID-dependent segments that fragment across device graphs.
Cross-DSP by default
No identity graph means no match files and no lossy onboarding. The same segment activates in The Trade Desk and every major DSP — CTV, display, and DOOH — with IDs never in the loop.
How Geographic Clustering Works
- 01
Ingest
240,000+ U.S. census block groups scored on public demographic data, live search and social intent, and POI foot traffic.
- 02
Cluster
Block groups with matching data signatures form a cohort: auto intenders, new parents, farm households. Defined by how a place behaves, not who lives there.
- 03
Qualify
Threshold methodology decides when a geography makes the cut, so precision holds at scale.
- 04
Compose
Stack cohorts with POI and geo filters, in the console or over the MCP server, from a single ZIP to national.
- 05
Activate
Segments ship to The Trade Desk and every major DSP as geo-native targeting. No cookies to sync. Nothing to decay.
Geographic intelligence vs. legacy ID-based targeting
| AMAP Data (Geographic Intelligence) | Legacy ID-Based (Cookies / MAIDs) | |
|---|---|---|
| Match rate | None required — 100% of target geography reachable | Decaying — shrinks as cookies and MAIDs disappear |
| Privacy risk | Zero PII collected or processed | Individual-level tracking; breach and consent exposure |
| GDPR / CCPA | No personal data in the pipeline | Consent-dependent; opt-out and DSR overhead |
| CTV scale | Household-native by design | Fragmented device graphs; low CTV match rates |
Common questions
How does cookieless audience targeting work in CTV?
AMAP scores census block groups on public demographic data, live search and social intent and POI foot traffic, then groups the block groups that share a data signature into a cohort. CTV is already bought against households and geography, so the cohort activates as geo-native targeting with no cookie or device ID in the loop.
Are geographic segments compliant with GDPR and CCPA?
AMAP collects and processes no personal data: there is no cookie, no device ID and no individual-level record anywhere in the pipeline, because every signal is aggregated to the census block group before it becomes a segment. That removes the consent, opt-out and data-subject overhead attached to ID-based targeting, though your own legal team should confirm how it fits your compliance programme.
How do I activate AMAP segments in my DSP?
Segments are live in The Trade Desk and every major DSP, so activation is a search-and-add in your seat rather than an onboarding project. The same cohort definition runs across CTV, display and DOOH without being rebuilt per channel.
See your buyer on the map.
Tell us the audience; we'll return a live segment ID for your seat.
Book a 15-minute call