Audience Geo
Console
Data powered. Privacy compliant.
Audience Geo Console focuses on group and cohort targeting removing the reliance on cookies or handling of individual data and personal identifiable information. Audience Geo Console's approach ensures privacy-conscious marketing and strict compliance with data protection regulations.
How does it work?
Audience Geo Console's Geograph identifies optimal clusters of individuals which includes desired target audiences. Using geographical and temporal information, Geo Console matches to geographic boundaries such as postal code, DMA, or city. Utilizing an advanced algorithm, Geo Console can determine optimal cohorts based on spatial proximity delivering the most ideal areas for audience targeting.
No cookies. No PII. Group & cohort targeting only.
Postal code, DMA, county, city — matched to boundaries.
Spatial proximity algorithm finds the most ideal areas.
Unified Platform
Audience Geo Console's easy to use platform allows you to create data plans precisely tailored to specific markets and audiences of interest. The resulting plan provides detailed analytics and insights on your audience as well as estimated avails – what four-week impressions could like for your campaigns.
Assign your markets
Choose your country(s) of interest, whether or not you want the search to be national, and which states, DMAs, counties, cities, and zip codes to include or exclude from your market.
Use the platform's easy to use geofence, point radius, or line tool to visually map things like cities, neighborhoods, highways, or other geographic landmarks to define your market.
Select your audience
For larger target areas use the optional audience functionality to pull in specific data narrowing your plan. Audience data includes interests, demographics, household, and behaviors.
Establish your plan
You are now able to score your market. Get detailed insights of your market, filtering and group by functionality, targeting specifics, and estimated avails. Lastly, export the and save your plan.
Build privacy-compliant plans tailored to your markets.
Walk through the Audience Geo Console with our team and see how cohort-level targeting powers measurable, compliant campaigns.
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