Goldfish Cohort Density
Map™
The first geo-cohort intelligence engine built specifically for Digital Out-of-Home media.
Stop targeting devices. Start targeting concentrated behavioral communities. The Goldfish Cohort Density Map™ transforms DOOH planning by identifying where high-value audience cohorts naturally cluster — enabling precision without PII or fragile identity graphs.
DOOH Is a Group Medium. Why Is Everyone Targeting Devices?
Digital Out-of-Home reaches households, commuters, families, and shared environments. Yet most targeting strategies rely on incomplete mobile device IDs and unstable identity graphs.
A device is not a household. And DOOH is never one-to-one.
Buy Concentration. Not Just Coverage.
Powered by AMAP's privacy-safe geo-cohort intelligence, the Goldfish Cohort Density Map™ identifies micro-neighborhood zones where high-value behavioral clusters over-index — allowing planners to prioritize true audience saturation.
Cohort Affinity Scoring™
Score every screen based on how strongly it over-indexes for your target behavioral clusters.
Micro-Corridor Precision™
Identify undervalued streets, retail zones, and commuter corridors with disproportionate cohort density.
Behavioral Stability™
Geo-based cohort modeling remains consistent even as device IDs disappear.
Why It Wins for DOOH
Built for Shared Screens
Designed for real-world group consumption. DOOH is inherently multi-viewer — our targeting reflects that reality.
Future-Proof & Privacy-Safe
No PII. No cookies. No identity graphs. Our geo-cohort model thrives in the post-cookie, privacy-first world.
Higher Frequency Efficiency
Fewer screens. Greater cohort saturation. Stronger recall. Maximize impact by targeting density, not reach.
From Data to Activation
Aggregate Geo-Behavioral Cohorts
Census + commerce + search + lifestyle indicators combined at the geographic level.
Map Cohort Density
Identify concentration at block group and ZIP level across target markets.
Overlay Screen Trade Areas
Match DOOH screen locations against cohort density maps for precision alignment.
Generate Affinity & Density Scores™
Every screen receives a Goldfish Cohort Affinity & Density Score™ for your audience.
Activate
Deploy across programmatic or direct DOOH buys with cohort-optimized screen lists.
Turn DOOH Into Behavioral Geo-Intelligence
Real-world examples of how the Goldfish Cohort Density Map™ transforms DOOH strategy.
Retail Corridor Domination
Own the streets where your shoppers over-index.
Automotive Commuter Precision
Reach in-market auto intenders on their daily routes.
Luxury Neighborhood Concentration
Saturate affluent micro-corridors with premium creative.
QSR Trade-Area Saturation
Maximize frequency in restaurant trade areas.
Political & Public Awareness
Target civic zones with issue-based messaging.
The New Standard for DOOH Planning
The Goldfish Cohort Density Map™ replaces identity-dependent targeting with behavioral geo-intelligence. It aligns data with how people actually live, move, and consume media in the real world.
This is precision built for the physics of the medium.
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