AMAP Insights: data-led guides for post-cookie advertising.
Original data and working methods from the AMAP census-block graph — written for traders, planners and the AI agents that work for them.
Match Rates Are a Leaky Bucket: Why ID-Free Targeting Wins in 2026
Every ID-based plan starts with subtraction — onboarding, graph, bid stream, each hop leaking reach. The arithmetic of the chain, and the system with no chain.
Model Context Protocol in AdTech: How AI Agents Buy Media With Live Audience Data
MCP servers arrived in adtech in 2026. What an activation-grade audience data server looks like — with a real request and response from ours.
The CTV Signal Loss Crisis: Why Household Geography Beats Device IDs
CTV addressability was built on IDs that are disappearing. The fix isn't a better graph — it's remembering that TV was always a household medium.
Reaching Voters Without Voter Files: District-Level Audiences for the 2026 Midterms
Voter files are stale, restricted, and radioactive. District-level political audiences built from place-based intent — with fresh battleground-market data.
The AMAP Index: Where America's Sports-Betting & Fantasy Obsession Actually Lives
AMAP scored every U.S. census block group for sports-betting and fantasy intensity. The map inverts expectations: the obsession lives in the Plains, not the coasts.