01 / SEARCH
What people are looking for
Google search listening surfaces emerging category questions and purchase intent while the interest is current.
AMAP / the audience data business of Goldfish Ads
AMAP turns scattered signals into audiences you can buy.
THE PROBLEM
Most audience data starts with a person. We start with the signals.
A search for a new car, a conversation about family travel, a community with the right household mix: each tells part of the story. Alone, none makes a complete media audience.
AMAP combines these inputs at the geographic cohort level. Instead of needing a cookie, device ID or personal profile to connect the dots, buyers get a defined audience they can use across the media they already buy.
The result is not another data feed. It is a clearer answer to “who should this campaign reach?”
THE AMAP APPROACH
Three kinds of intelligence. One usable audience.
Every signal has a job. The combination is what makes the audience useful for a campaign.
02 / SOCIAL
What people care about
Meta social conversation signals add interests and cultural context that demographics alone cannot show.
03 / CONTEXT
Where that demand can be reached
Census, public and licensed datasets ground those signals in the characteristics of real communities, not profiles of individuals.
Search + social + real-world context become a geographically aggregated audience, not a list of tracked people.
FROM BRIEF TO BUY
A campaign question becomes an audience plan.
ILLUSTRATIVE WORKFLOW · NOT LIVE DATA
01 / THE BRIEF
Find people actively considering a new banking relationship.
02 / THE SIGNALS
Search interest in switching and new accounts; relevant social conversation; life-event and Census context.
03 / THE AUDIENCE
An audience proposal combining available banking cohorts with custom intent clusters, subject to definition and volume validation.
04 / THE BUY
Select the appropriate audience for CTV, display, mobile or DOOH through the channels in the media plan.
Illustrative example only. Audience availability, definitions, reach and channel eligibility are checked for each brief before a buy.
MADE FOR MEDIA BUYERS
From “who?” to ready to buy.
Use an existing audience when it fits. If the brief needs more, define a custom one. Either way, the work ends with a usable audience, not just an interesting chart.
Find the starting point
Choose from 500+ ready-to-buy audiences, or describe the buyer and the moment you need to reach.
Validate the fit
Review the signal definition and available volume for a custom build before committing to the buy.
Activate in your plan
Use the audience across CTV, display, mobile and DOOH, with platform-specific delivery where supported.
PRIVACY BY DESIGN
No one needs to be identified for an audience to be relevant.
AMAP works with signals aggregated geographically. No PII, cookies or device IDs are required to build the cohort. Our threshold methodology explains how we determine where an audience over-indexes.
YOUR NEXT CAMPAIGN
Bring the brief. We’ll build the audience story.
Tell us who you need to reach and where you’re buying. We’ll show what exists, what should be custom-built and what needs validation.