National brand. Neighborhood business.
AMAP builds audience cohorts at the census-block level — so financial brands that live and die by local offices, advisors, and agents can run national campaigns that land block by block, right where the business actually is.
Most audience data was built for e-commerce. Your business doesn't work that way.
If your growth runs through local offices — advisors, branches, agents — a prospect 400 miles from your nearest office isn't a prospect. Broad national targeting pays for reach you can't serve. And individual-level financial profiles are a compliance conversation no regulated brand wants to have. You need audiences shaped like your footprint, not like a retargeting pool.
How it works
- 01
Start with the footprint.
Your branch, office, or advisor locations define the trade areas that matter.
- 02
Build the cohort.
We construct census-block cohorts around the buyer you want — life stage, investable-asset profile, business ownership, household moments — at the block level, never the individual level.
- 03
Deliver block by block.
National creative, delivered to the blocks around each office, in the platforms your team already buys.
Built for regulated brands
No PII
Cohort-level only. No individual financial profiles, ever. A genuinely differentiating privacy story for advisor and banking brands.
Geographic by design
Census blocks are the unit of delivery — the same unit your branch economics run on.
Validate everything before a dollar moves.
Nothing here requires taking our word for it.
In platform today.
Open The Trade Desk, search AMAP in the data marketplace — the segments are live now, not on a roadmap.
Established distribution.
AMAP is delivered through LiveRamp and Eyeota into the major DSPs and SSPs.
Census-built coverage.
US audiences built on census-block geography, with international extension across 30+ countries in EMEA.
Test in your own reporting.
Run AMAP head-to-head against incumbent data on a live flight and read the results in your own platform reporting — your numbers, not our claims.
Live in every platform you buy.
AMAP is available across DSPs and SSPs — all the major buying platforms, with The Trade Desk live today. One taxonomy covers CTV, display, online video, social, search, and digital out-of-home, so the same audience carries across every channel and every platform: no new integration, no new media commitment, no platform switch. On the buy side, AMAP is consumed as a transparent third-party segment inside the DSP; on the sell side, the same audiences can be applied through SSP curation and deal IDs. Whatever your stack looks like, the data meets it where it is.
Thought starters
Every cohort below is custom-built around a specific footprint — these are starting points for a planning conversation, not a fixed catalog.
The rollover moment
Adults 55–64 in blocks indexing high for retirement savings, ringed around branch trade areas — reached in the quarters before the rollover decision.
Mass affluent
Blocks indexing high for $250K+ investable-asset households, mapped office by office.
HNW hub launches
$1M+ investable-asset blocks ringing a new high-net-worth office — a launch audience built before the doors open.
Small-business succession
Owner-dense blocks — retirement-plan and succession-planning conversations for the advisor next door.
New movers
Household flows into affluent suburbs, mapped to the nearest office — the moment finances get re-evaluated.
Search-led intent
Custom search-listening cohorts: blocks where households are actively searching financial-advisor and retirement terms.
Advisor recruiting
Blocks dense with experienced advisors and agents — hiring campaigns for growth markets, not just client campaigns.
Banking expansion
When a wealth brand adds banking, the same cohorts carry straight to deposit and lending campaigns — one audience, every product line.
Built for transparent buying models.
If your agency or consultancy buys transparently through the platforms — no principal-based media, no arbitrage, everything visible on the plan — AMAP fits the model by design. It shows up as a third-party segment in the DSP, priced in platform, with nothing hidden between the plan and the buy. For planning teams, that makes AMAP a data-partner conversation, not a media vendor RFP: no channel commitment, no managed service requirement, no minimums to talk.
That also makes intake simple. Route us through your data-partner process, and we'll arrive with a sample audience list already shaped around the client's footprint. If you're planning CTV and digital today, AMAP slots in today — and if an out-of-home flight comes later, the same audience carries over.
Send us a footprint. We'll send back audiences shaped around it.
Share your branch list — or even just a rough set of markets — and we'll return a sample list of census-block cohorts built around it, ready to review with your agency.
Request a sample audience list