Agriculture Audience TargetingBuilt on Farm Economics
Reach farms, ranchers, and ag operators with precision audiences sourced from the USDA National Agricultural Statistics Service (NASS) — segmented by estimated revenue, sales, and farm count.
Core AgricultureAudience Segments
Three flagship farm segments sourced directly from USDA NASS, available across all major DSPs and CTV platforms.
Farms Estimated Revenue
Reach farms grouped by estimated annual revenue tiers — from small family operations to large commercial producers. Ideal for high-value equipment, financial services, and crop input campaigns.
Farms With Sales
Geographic concentrations of farms reporting active agricultural sales. Use this to focus media on commercially active operations rather than hobby or inactive land.
Sales Count
Density-based targeting using the number of farm sales transactions per geography — a strong proxy for commercial ag activity and buying intent.
Custom Farming AudiencesBuilt by Search Listening
Beyond our core USDA segments, we build custom farming audiences from real search behavior — across equipment, crop inputs, livestock, and ag tech.
Top 10 Search Keywords
Audience Journey
Research
Purchase
Precision Ag
Attachments
Privacy-compliant targeting based on search behavior patterns • Real-time audience updates • Compatible with all major DSPs
Our Data Methodology
From USDA government data to precision farm audiences in three steps
USDA NASS Ingestion
We ingest the USDA National Agricultural Statistics Service (NASS) Census of Agriculture and survey datasets — the authoritative source for U.S. farm counts, sales, and revenue.
Geospatial Cohorting
Our Geograph engine maps NASS data into cohort-level geographies, identifying counties and ZIPs that over-index on farm density, sales activity, and revenue tiers.
Audience Activation
Farm cohorts are turned into addressable segments and pushed to all major DSPs, CTV, and DOOH platforms — with zero PII and no cookies required.
Ready to Reach the Farm Economy?
From row crop operators to large commercial ranches, our USDA-sourced agriculture audiences activate seamlessly across CTV, programmatic, and DOOH.
Use Cases
- • Tractor & combine launches by revenue tier
- • Seed & input campaigns by sales density
- • Ag lending & crop insurance enrollment
- • Rural broadband & utility outreach
- • Carbon program & sustainability recruitment
Data Source
USDA National Agricultural Statistics Service (NASS) — the U.S. government's authoritative source for farm-level statistics.