Target our audience segments at no cost — you only pay when your KPIs are met.
Four steps from activation to invoice. No audience data fees, no hidden costs.
Select and target Goldfish audience segments through your DSP or SSP — at no cost. No CPM, no data fees, no upfront charge.
Both parties agree on a minimum spend floor and a cost-per-KPI rate (e.g., $0.50/click, $2.00/visit). The client defines what a worthwhile cost-per-outcome looks like.
Share campaign performance reporting from your DSP or media buying platform on an agreed cadence — weekly or monthly.
Goldfish invoices based on actual KPI delivery at the agreed-upon rate, subject to the minimum spend floor. Simple, transparent, accountable.
Outcomes pricing works across the full funnel. Pick the KPI that maps to your campaign goal.
Direct response, traffic-driving campaigns
Consideration-stage campaigns, landing page engagement
E-commerce, lead gen, sign-ups
Retail, QSR, auto dealerships, events
Brand awareness, storytelling, upper-funnel reach
Rates are illustrative. Final cost-per-KPI is negotiated per campaign based on audience complexity, volume, and KPI difficulty.
| Feature | Traditional (CPM on Data) | Outcomes Pricing |
|---|---|---|
| Upfront data cost | $1–$5+ CPM added to media | Free |
| Payment tied to results | Pay regardless of performance | Pay only on KPI delivery |
| Budget predictability | Variable — scales with impressions | Predictable — fixed rate per outcome |
| Risk allocation | 100% on the buyer | Shared — Goldfish has skin in the game |
| Minimum commitment | Varies by provider | Agreed-upon spend floor |
A committed floor that protects both sides. Ensures Goldfish covers the cost of provisioning and maintaining audience segments, and gives the client guaranteed access to data throughout the flight. If KPI-based billing exceeds the floor, the client simply pays the higher amount.
A fixed rate per outcome agreed before launch. The client defines what a "worthwhile" cost per result looks like — we build the deal around that number.
Client shares DSP/platform reports on a weekly or monthly cadence (agreed upfront). Standard exports from platforms like The Trade Desk, DV360, Basis, Choozle, etc.
Monthly invoicing based on reported KPIs, reconciled against the minimum spend floor.
Flexible — typically 1 to 6 months. Longer flights allow for optimization and stronger results.
A retail brand wants to drive in-store foot traffic using Goldfish audience data through The Trade Desk.
We don't just deliver audiences and walk away. When you share reporting, we use it to actively refine your targeting mid-campaign.
We review your DSP reporting to identify which audience segments are driving the strongest KPI performance — and which are underdelivering.
Underperforming segments get swapped, suppressed, or reweighted. High performers get expanded with lookalike or adjacent audiences to scale what's working.
Each reporting cycle feeds the next optimization round. The longer the flight, the sharper the targeting — and the better your cost-per-outcome gets.
Because we bill on KPIs, we're financially motivated to make the data work harder. If your campaign underperforms, we earn less — so we proactively optimize segments, adjust audience composition, and recommend targeting shifts to drive better results for both sides.
Outcomes pricing is DSP agnostic. Any platform that can receive third-party audience segments and generate standard performance reports is supported.
How Goldfish translates performance into pricing — automatically.
Goldfish becomes the bridge between the two sides. We plug into the DSP (via API or reporting feed) to track actual KPI delivery — clicks, visits, conversions, whatever the agreed metric is. Then we translate that performance data into a dynamic data CPM that gets pushed to the SSP. The SSP does what it already knows how to do: charge a data CPM on top of media. The buyer sees one blended cost in their DSP, one invoice — set it and forget it.
The campaign launches with a starting data CPM on the SSP — typically a conservative estimate based on expected conversion rates. Then on a regular cadence (weekly or biweekly), Goldfish pulls KPI data from the DSP integration, calculates what the effective data CPM should be to hit the agreed cost-per-KPI, and adjusts the CPM on the SSP accordingly. The minimum spend floor translates to a minimum data CPM that never drops below a certain threshold.
Agreed rate: $0.50 / click
The buyer doesn't mind the CPM going up — they're getting better performance per dollar spent.
Let's define the KPI, set the rate, and launch a campaign where you only pay when it works.
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