Signal live
    Zero PII
    โ—A field report on audience data

    Audience data,rewritten /in 60 seconds.

    AMAP consolidates the entire brief-to-activation workflow into a single automated pipeline โ€” from brief to a live deal ID in the DSP, CTV platform, or DOOH network of your choice. Zero PII. No cookies. No device IDs.

    Brief โ†’ Live
    <60s
    Platforms
    55+
    vs. CPM
    โˆ’67%
    Book a demo Read the 60-second loop โ†“
    ZERO PIIโ—†NO COOKIESโ—†NO DEVICE IDSโ—†55+ PLATFORMS LIVEโ—†BRIEF โ†’ DEAL ID IN <60sโ—†OUTCOMES PRICINGโ—†CTV ยท DSP ยท DOOHโ—†PRIVACY-NATIVE BY DESIGNโ—†ZERO PIIโ—†NO COOKIESโ—†NO DEVICE IDSโ—†55+ PLATFORMS LIVEโ—†BRIEF โ†’ DEAL ID IN <60sโ—†OUTCOMES PRICINGโ—†CTV ยท DSP ยท DOOHโ—†PRIVACY-NATIVE BY DESIGNโ—†ZERO PIIโ—†NO COOKIESโ—†NO DEVICE IDSโ—†55+ PLATFORMS LIVEโ—†BRIEF โ†’ DEAL ID IN <60sโ—†OUTCOMES PRICINGโ—†CTV ยท DSP ยท DOOHโ—†PRIVACY-NATIVE BY DESIGNโ—†
    ยง 01 ยท The pipeline
    Four stages.
    Sixty seconds.
    One pipeline.

    One minute.
    From brief to inventory.

    From plain-language brief to a live deal ID in your preferred activation platform โ€” no taxonomy lookup, no data team round-trip, no waiting.

    00:00
    Step 01 / Briefโ—

    Write a brief

    Plain language. No taxonomy lookup. Describe the audience like you would to a colleague.

    Continues โ†’
    01
    00:18
    Step 02 / Buildโ—

    AMAP builds the audience

    AMAP maps your brief to privacy-safe, geographically aggregated behavioral signals โ€” zero PII, no cookies, no device IDs.

    Continues โ†’
    02
    00:42
    Step 03 / Verifyโ—

    Quality + scale check

    Get an audience report with reach, composition, and index. Set the scale you want and ship.

    Continues โ†’
    03
    01:00
    Step 04 / Shipโ—

    Live DSP / CTV / DOOH deal ID

    Instant deal ID delivered to TTD, DV360, StackAdapt, CTV and DOOH partners โ€” link and report in your inbox.

    Live
    04
    โ€œAs simple as that. A brief on one side, a live deal ID on the other โ€” in less than one minute.
    ยง 02 ยท The model

    Four layers.
    One signal.

    One model. Four data layers. Combined into a single, privacy-native targeting fabric โ€” every layer free of personal identifiers and aggregated geographically.

    L1

    Census Bureau Data

    Comprehensive demographic, economic, and housing data. 650+ variables covering every census block in the United States.

    650+
    Variables
    L2

    Google Signals

    Search patterns, content consumption, and behavioral indicators. Real-time intent signals from the world's largest search engine.

    Intent
    Real-time
    L3

    Meta Insights

    Platform behavioral data, interest mapping, and audience overlap analysis. Aggregated engagement patterns across billions of users.

    Bn+
    Engagements
    L4

    Commerce Patterns

    Transaction density, retail patterns, and consumer spending signals. Ground truth about purchasing behavior at scale.

    Spend
    Ground truth
    Privacy-native Zero PII Geographically aggregated No device IDs
    ยง 03 ยท The economics

    Priced on outcomes,
    not inflated CPM.

    Most programmatic audiences are sold at a fixed data CPM. AMAP runs on outcomes pricing โ€” you pay for results, typically a percentage of media spend. You save over 60% versus open-exchange audience data.

    Source
    eCPM
    Relative cost
    ฮ”
    Open-exchange data
    Typical fixed audience-data CPM
    $0.70
    100%
    AMAP outcomes
    Effective CPM at ~9% of media spend
    $0.23
    33%
    Indicative saving
    Versus the same open-exchange audience
    67%
    โ†“
    Source: AMAP indicative pricing based on typical campaign mix.
    ยง 04 ยท The reach

    Live everywhere in the programmatic universe.

    Activate on every major DSP, CTV platform and DOOH network โ€” AMAP is live across The Trade Desk, DV360, Amazon DSP, PubMatic, StackAdapt, Yahoo, Adform, and 40+ more.

    55+ platforms live
    Omnichannel
    CTV. DSP.
    DOOH.
    One audience ยท everywhere
    The Trade Deskโ—
    DV360โ—
    PubMaticโ—
    Amazon DSPโ—
    StackAdaptโ—
    Yahoo DSPโ—
    Adformโ—
    Index Exchangeโ—
    Basisโ—
    + 40 more
    Early access ยท Now booking

    From brief
    to activation.
    In one pipeline.

    Book a demo
    โ†ณ 30-minute walkthrough ยท No commitment

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