Index a UK audience by postcode district in under a minute

This workflow takes a media planner from a blank Claude or Cursor session to a ranked, postcode-level audience index ready to brief into TTD, DV360 or ITVX.

1. 1

   Connect the AMAP UK MCP server

   Drop the JSON block into your client config. No SDK or auth — the MCP endpoint is public for evaluation.

   claude_desktop_config.json

   copy

   {
     "mcpServers": {
       "amap-data-uk": {
         "url": "https://mcp.amapdata.com",
         "transport": "streamable-http"
       }
     }
   }

2. 2

   Ask for an audience index

   Use natural language. The MCP server resolves the audience to AMAP's UK taxonomy and returns postcode-district results.

   Index pet owners — London ITV region

   copy

   Index pet owners across the London ITV region at the postcode-district level — return top 5 with composition and index.

   response

   copy

   {
     "audience": "pet_owners",
     "geo_level": "postcode_district",
     "market": "London ITV region",
     "results": [
       { "postcode": "SW1A", "composition": 0.41, "index": 184 },
       { "postcode": "W1K",  "composition": 0.39, "index": 176 },
       { "postcode": "NW3",  "composition": 0.38, "index": 172 }
     ],
     "source": "AMAP · Geograph UK",
     "privacy": "aggregated_no_pii"
   }

3. 3

   Hand off to activation

   Pipe the same payload into a TTD, DV360, ITVX or Channel 4 brief. AMAP keeps the geographic resolution end-to-end so reporting matches planning.