Downtown city grid at night with lit digital screens along the streets

    AMAP Geo · one audience · every hour of the week

    Audiences don’t sit still.
    Neither should your data.

    AMAP publishes 168 versions of its taxonomy — one for every hour of every day — and connects them to real screens you can buy today. No cookies. No device IDs. No guessing.

    Plan with AMAP Geo See the grid
    0
    Hour-of-week taxonomy versions
    0
    US DOOH screens connected
    0
    Available impressions
    0
    DMAs with inventory

    Inventory figures pulled from the Goldfish Ads inventory API · September 29, 2026

    01 · THE CASE

    A static segment describes a person. A plan has to reach a moment.

    The fitness enthusiast at 6am is at a gym. At 1pm she’s near an office tower. At 8pm she’s at the grocery store. A segment that ignores the clock treats all three as the same impression.

    AMAP’s taxonomy is versioned by hour and day, so the audience definition you buy lines up with when you want to reach it — across CTV, display, mobile and DOOH.

    02 · THE GRID

    7 days × 24 hours = 168 ways to be right.

    • One audience definition, 168 hour-and-day versions.
    • Flight dayparts precisely instead of guessing with blanket schedules.
    • Aggregated geographically — nothing about any individual is stored.
    Selected taxonomy version
    014 / 168
    Mon · 13:00–14:00
    036912151821
    Mon
    Tue
    Wed
    Thu
    Fri
    Sat
    Sun

    Hover any cell. Each one is a distinct version of the AMAP taxonomy — the same audience definition, published for that hour of that day.

    03 · AUDIENCE → SCREEN

    Pick an audience. See the real screens that over-index for it.

    Real inventory data · September 29, 2026
    Grocery
    165
    Bars
    165
    Gas Stations
    162
    Convenience Stores
    166
    Casual Dining
    170
    Movie Theaters
    174
    Apartment Buildings
    179
    Urban Panels
    185
    Billboards
    167
    Malls
    177
    Airports
    177
    Subway
    187
    avg index

    04 · WHERE THE SCREENS ARE

    36 venue types. One audience definition across all of them.

    Tile size reflects each venue type’s share of available impressions among the 16 largest venue types.

    Grocery36.6B imps · 94.9K screens
    Movie Theaters35.9B imps · 50.2K screens
    Casual Dining24.2B imps · 51.4K screens
    Billboards23.6B imps · 15.1K screens
    Bars15.9B imps · 82.6K screens
    Urban Panels9.2B imps · 16.8K screens
    Office Buildings7.8B imps · 32.4K screens
    Convenience Stores7.6B imps · 59K screens
    Malls6.4B imps · 8.5K screens
    Apartment Buildings4.7B imps · 35K screens
    Gas Stations4B imps · 55.6K screens
    Gyms3.6B imps · 15.5K screens
    Airports3.3B imps · 3.7K screens
    Doctor Offices3B imps · 78.9K screens
    Sports2.8B imps · 13.9K screens
    Taxi / Rideshare TV661M imps · 56.9K screens

    05 · MARKETS

    National reach. Local precision.

    Screens in 210 DMAs, from New York’s 50,198 to small markets. Plan nationally, then narrow to DMA, county, ZIP, radius or point of interest.

    Explore the density map
    01New York, NY
    50,198
    02Los Angeles, CA
    28,226
    03Chicago, IL
    27,063
    04Dallas-Ft. Worth, TX
    21,598
    05Atlanta, GA
    19,668
    06Houston, TX
    18,275
    07Philadelphia, PA
    17,186
    08Washington, DC
    16,005
    09Minneapolis-St. Paul, MN
    14,625
    10Miami-Ft. Lauderdale, FL
    14,419
    11Boston, MA-NH
    13,769
    12Phoenix, AZ
    13,369
    screens per DMA

    06 · PLAN IN PLAIN ENGLISH

    The inventory on this page came straight from our MCP server.

    The Goldfish Ads MCP server lets planners ask an AI assistant for audiences, markets and screens — and get back live inventory, segment scores and a buildable plan with a shareable map.

    About the MCP server 
     inventory_summary{
  "market": { "country_id": [1], "use_national": true },
  "segment_params": {
    "cb_category_ids": [17831],   // Fitness and Exercise
    "target_index": 120
  },
  "groups": ["location_type"]
}

→ Urban Panels   7,514 screens · index 185
→ Subway         732 screens · index 187
→ Grocery        35,247 screens · index 165

    Bring a brief. Leave with a plan and a map.

    We’ll build your audience, match it to real screens and hours, and hand you a plan you can activate across CTV, display, mobile and DOOH.

    Book a 15-minute session Why AMAP

    Or email info@goldfishads.com

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