Auto Audience TargetingBuilt for the Buyer's Journey
Ready-to-activate cohorts for OEMs, dealer groups, and fixed-ops — combining live search behavior, interest signals, and household vehicle ownership. Every segment ID plugs directly into a media plan.
Search Listening
Live query-based intent — end-of-year shoppers, off-lease owners, service seekers. Also powers make/model targeting and competitor conquesting.
Interest
Passion clusters — luxury, performance, EV, motorcycles, car culture.
Household
Census-block ownership — vehicles per HH, EV households, charger density.
Behavior / Commute
How people move — car/truck/van commuters and daily driving patterns.
In-Market Auto Shoppers
Households actively shopping right now — best for dealer and OEM conversion campaigns. Blends custom search-listening cohorts with off-the-shelf purchase intent.
Live Search-Behavior Cohorts
Cohorts built from aggregated Google search behavior at the geographic level — no cookies, no PII. These are the highest-intent signals in the auto stack.
Search Listening isn't limited to the cohorts below — we can build custom segments around any make, model, or trim (e.g. "2026 RAV4 Hybrid", "F-150 Lightning lease deals") and stand up competitor conquest cohorts that capture households searching a rival OEM or dealer group. Give us the nameplate — we'll deliver the segment ID.
End-of-Year Sales Event Shoppers
#19029Peak purchase intent tied to seasonal OEM incentives. Highest converting window of the year.
Used EV Shoppers
#19046Post-tax-credit price sensitivity — a fast-growing conquest pool for both used EVs and new hybrids.
Hybrid EV Researchers
#19036Upper-funnel comparison shoppers weighing hybrid vs full EV vs ICE — ideal for OEM education creative.
Off-Lease Owners
#19049The single strongest conquest signal in auto — a household about to make a new-vehicle decision.
Service & Repair Seekers
#19055Fixed-ops revenue plays. Combine with older vehicle ownership + 5-mile geo-fence around dealer service bays.
Vehicle-Type & Interest Segments
Match creative to the buyer. Great for upper-funnel awareness and body-style aligned campaigns.
Household Ownership Signals
Census-block level vehicle ownership — ideal for reach layers and geographic overlays with search or interest cohorts.
Behavior & Commute
Ready-Made Audience Recipes
Stack signals across domains for stronger conversion. Each recipe is a proven multi-layer strategy — copy the IDs into your plan and go.
Dealer Conquesting
- Off Lease Owners (19049)
- Auto Buying and Selling (17714)
- POI geo-fence: competitor dealerships
Reach households whose current vehicle is about to churn, right when they're near a competitor's lot.
EV Launch
- End of Year Used EV Shoppers (19046)
- Electric Vehicle (6987)
- CA EV Households (6727)
- EV Charger Concentration (6991)
Four-layer stack that isolates households infrastructurally ready and actively researching EVs.
Luxury OEM
- Luxury Vehicle Shoppers (18687)
- Luxury Cars (17774)
- Owner-Occupied HH w/ 3+ Vehicles (185 + 182/183/184)
Multi-car luxury households — the demographic that actually buys a second or third premium vehicle.
Service / Parts Drive
- Service Repair Seekers (19055)
- Older-vehicle ownership signals
- 5-mi geo-fence around shops
Fixed-ops focused — drive service bay bookings from households actively searching for repairs.
Tip: run any set through analysis.scores for a target DMA to see which indexes highest before locking the plan.
Build Your Auto Media Plan
Custom search-listening cohorts, ready-to-activate IDs, and multi-signal recipes — activated across CTV, DOOH, display, video, and audio. Cookie-free, PII-free, one strategy for every screen.