Back to school is the second-biggest retail moment of the year in the US, and it covers a lot of different shoppers in the same six weeks: a parent checking off a supply list, a freshman furnishing a dorm, a teacher setting up a classroom, and a family booking a sports physical.
These are privacy-first, cookie-free audience segments built for that moment. Every one is anchored in real search behavior and layered with interest, household, and life-event data. They run across display, video, CTV, mobile, and digital out-of-home, so you plan the audience once and use it everywhere.
20
Launch Segments
5
Categories
4
Signal Types
6
Week Window
Postal codes are too blunt for a back-to-school buy. We draw custom geofences around the exact neighborhoods, school catchments, campuses, and retail corridors that matter, then run the audience on the screens inside them. Draw the polygon, see the live screen inventory, and build from there.
Every AMAP back-to-school segment is a data recipe: a combination of targeting layers that work together.
Persistent affinities built from content consumption: parenting, education, apparel, tech, sports, and wellness.
Household composition, ages of children, income brackets, and property values that separate the K-12 shopper from the empty nester.
Time-sensitive moments like graduating high school, new movers, and new renters that unlock the dorm and first-apartment window.
Active intent captured through real-time search behavior. Every segment above is anchored in a live keyword set that can be tuned to your campaign.
Tell us the market and the audience and we'll build the plan, or build it yourself in the platform. Every segment above can be paired with a custom geofence down to the neighborhood.
Get Your Back-to-School Campaign Live